Managing Principal & Co-Founder
As a co-founder of The Vanguard Collaborative, Joyce Bromberg brings 40 years of Design and Strategy experience to what she believes will be Real Estate's most challenging and exciting era.
Joyce began her career as an Interior Designer and spent the first half of her 28 years at Steelcase honing those skills. During this period Joyce was responsible for many award winning show rooms and trade shows. This period culminated in a heralded exhibit called "Breaking Patterns " which highlighted the changes technology would bring to the workplace. and helped to define the newly coined term Knowledge Work.
Subsequently she developed an Award Winning Surface Materials Program and most importantly was tapped to bring IDEO's Human Centered Design methodology to Steelcase. As Director of Research Joyce led the work that resulted in the creation of Steelcases's Health Care and Education subsidiaries as well as her being the lead creator of a revolutionary Space Planning Methodology called Community Based Planning.
Joyce left Steelcase in 2010 and started a consultancy called The Bromberg Group. It was during this time that she began consulting with Sentry Centers, a small startup that eventually became Convene. Credited with being the "third founder" Joyce created the strategy that led to the company's focus on Work and The WorkPlace. While at Convene she held the roles of Chief Strategy and Chief Design Officer.